Online safety

In the last 2 years alone, Australian's have lost almost a billion dollars to scams and annual losses have tripled since 2020.

Scammers know we all sign up for marketing emails or text messages and search for good deals and discounts on products, and they will copy real companies.

Scams work because they catch us off-guard with messages or websites that look like the real thing. In an average day, we interact with lots of email, social media posts, ads and websites. It's not possible to examine each single one in detail. However, there are a few clues that can help you know when to take a closer look at a message or ad to check if it's a scam before you click on the link:

• Large established companies employ people to write, and quality check their marketing materials and websites. While the occasional typo may slip through, you should never see a message that has spelling or grammar errors, is badly formatted, or has out of date images or logos.
• Customer focused companies know how important you are, so when they contact you, they will use your name, rather than refer to you as - 'Dear Customer'. Importantly though, just because a message does use your name, that doesn't mean it is real.
• Real businesses and agencies won't threaten customers, or insist they take an action immediately to avoid serious consequences.

Below you can read about different types of scams, with examples of the types of warning signs to help you know when to take a closer look.

Scammers use ads or posts to entice potential customers with amazing discounts or deals. Only trust posts from @LiquorlandAu on Instagram, @LiquorlandAu on Facebook and @Liquorland on X/Twitter. Liquorland's official social media accounts. All communication from our Liquorland social media accounts carry a blue verified tick next to the account name.

Scammers will create fake websites with discounted offers. These are designed to capture credit card details and personal information for the scammer to use for their own purchases, or to sell online. While these websites are designed to look real, the address will be different to the official site.
E.g. liquorlandau.outlet-au.co

If you are concerned about a message you've received, an ad, website or social media account you've seen, please contact Liquorland Customer care for us to investigate.

By informing Liquorland you are helping to protect others. You can help stamp out online scams and fraudulent activity by reporting these to the Australian Taxation Office on 1300 795 995 or Scamwatch via their website.

At Coles Liquor, we understand the importance of being digitally secure. The responsible disclosure of vulnerabilities in our systems helps ensure the security and privacy of Coles and our customers. If you believe you have found a security vulnerability, please report it via submission form.

We do not condone malicious or illegal behaviour in identifying and reporting security vulnerabilities.

For more information, including the terms of the disclosure program visit the Bugcrowd website.

ACCC

The ACCC is Australia's competition regulator and national consumer law champion.

Protect yourself against scams, phishing attacks and fraud.

eSafety can help Australians experiencing online bullying or abuse to take action or make a complaint.

IDCARE is Australia and New Zealand's national identity & cyber support service.

Scamwatch is a website run by the Australian Competition and Consumer Commission (ACCC), and provides information to consumers and small businesses about how to recognise, avoid and report scams.