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Johnnie Walker Red Label is our Pioneer Blend, the one that has introduced our whisky to the world. Highly versatile and with universal appeal, it has a bold, characterful flavour that shines through even when mixed. A multi-award winning mix of up to 35 whiskies sourced from the finest distilleries around Scotland, Johnnie Walker Red Label is the world's best-selling Scotch whisky.
Johnnie Walker Red Label, in the iconic square bottle and instantly-recognisable slanted label, has a tradition going back over 200 years. Now enjoyed around the world, the pioneer blend has come a long way from its humble beginnings in John Walker's shop in Kilmarnock but has lived true to its Scottish origins.
The golden liquid is unmistakably Johnnie Walker Red Label. The unique taste starts with a rush of spicy flavours including cinnamon and pepper thanks to its use of younger whiskies in the final blend. Zesty, fruity apples and sophisticated Speyside Malt notes conclude in a smoky burst on the tongue.